Prioritizing Insurance Agency Website Design

Having a professional looking insurance agency website design will attract more visitors actively searching for products and services online. In order to be successful in todays competitive marketplace agencies must maintain their website by updating information on a regular basis. After all, there is plenty of competition in the insurance industry with everyone vying for the same audience. For this reason, it will take a dynamic approach, which means offering information and services that will set this company apart from the others.

 

This is how to build consumer confidence that your organization is the most knowledgeable and has what they are looking for. Having an excellent website design can put any agency in a position of authority in the industry.

 

What to include on your website

 

Your insurance agency website design is crucial to your success. Use professional headshots instead of generic stock photos easily found online. Be reachable and available to visitors, which means your contact information has to be current. Offer a true, genuine narrative that people will connect with. You can even use real testimonials from satisfied customers.

 

Despite the type of insurance being sold, one thing will never change, and that is that consumers use the Internet as a way to find and compare policies. With that in mind, youre odds of succeeding increase by positioning yourself to achieve a higher level of success. Remember, your strength is in conversions. When people visit the website theyll hopefully submit their contact information, thereby putting your agents in a position to make a sale.

 

When a new insurance customer or prospect visits the website, theyll expect to see a bio page or the About Us section in order to learn more about the people behind the company. This page is extremely important as it holds the power to convert a prospect into a life-long client. The vital thing is that you want to make a lasting, genuine impression.

Talk like a human, and dont use industry terms that only other insurance agents understand.

 

It may seem simple, but websites are often an area undervalued by many insurance professionals. By making things like the contact information easily accessible for visitors to the site an agency can greatly improve their chances for success.

3 Subtle Benefits You Must Get From Your Insurance Agency

Are you simply looking for personal insurance or need to find excellent coverage for your large corporation or young small business? There are some things that are worth looking for in your insurance agency in New Mexico so that you’re better covered in the future.

Cooperation and Prevention

First, make sure that any insurance agency you are considering wants to work with you to identify where you are most at risk so you both can determine how to best customize your liability coverage and prevent incidents from happening. Of course, you want an agency to be ready and willing to file liability claims, but its still best to avoid accidents or financial mishaps for your company’s morale and image.

Partnerships and Resources

Second, ask or figure out what connections an insurer has. For example, if you’re a large corporation with very high liability coverage needs, you’ll need to find an insurance agency in New Mexico that is both cooperative, experienced and has great ties with some of the best insurers in the world so that you can get the best possible liability coverage.

Industry Expertise

Finally, look for an agency that has a lot of experience in your particular industry. An agency that generalizes wont be able to properly assess and understand your business, which comes with the great risk that you wont have the precise coverage that you need to safely push forward.

No Longer in the Yellow

The local yellow pages is no longer the spot to get your insurance agency noticed. To maintain a successful insurance business, you need to pursue insurance digital marketing and get an online presence. Here are some steps you can take to market your agency on the World Wide Web.

Website

Having a great looking website where consumers can find out about your products and services is a necessity. Consumers check out a website of a company before they even make an inquiry. Equipping your website with an online communication option is great for busy web savvy customers.

Social Media Presence

To gain social media presence you need to establish accounts on major social media sites such as Facebook and Twitter. Once you are on social media, you need to write engaging content for your social media audience. Once followers of your pages and feeds respond to your content, then you respond back. This creates an atmosphere of interactivity and shows your responsiveness.

Online Advertising

With targeted online advertising, you get more for your money. Ads are targeted towards the people that are searching for your services or meet certain optimal demographic characteristics.

If all of these steps are too much for your busy schedule, you could always hire an agency for your insurance digital marketing needs. They specialize in getting clients noticed on the internet.

 

Survive the Storm with Florida Wind Insurance

Never assume that your insurance policy covers all hurricane damage. If you read your policy, you likely won’t find wind insurance in Florida listed. This is special coverage designed to add a layer of protection over your investment property when the next category four or five hits.

Destructive Wind Speeds

If you’ve weathered Wilma, Katrina, or even go as far back as Andrew, you know what hurricane-force winds are capable of. If you don’t, the National Hurricane Center of the NOAA reports that extreme hurricane winds reach up to speeds of 115 mph or faster. Can you imagine that blunt force hitting your property? Not to mention, the potential for downed trees crashing through the roof and windows?

Protect Your Investment

Whether it is habitational, commercial, industrial, or institutional, wind insurance in Florida is written to protect your property against this brutal force of Mother Nature. Even if the winds do not reach their maximum potential speed, they can still wreak havoc on your investment. Older buildings with compromised stability are particularly susceptible to the blasts a hurricane unleashes outside of its eye.

Insure your property against the fierce winds that accompany Florida’s famous storm season. Choose between a fixed deductible that will stay the same no matter the loss or a percentage-based deductible that fluctuates with your total damages when purchasing wind insurance in Florida.

4 Common Business Liability Insurance for Professionals

It doesn’t matter how good you are at your job. Liability insurance for Austin professionals is a must. In general, these policies help reduce the financial risk you may have due to your business. Common business liability insurance policies you may need include:

  1. Cyber Liability: If customer or employee information is compromised due to a cyber breach, this policy would help recover said information and pay related costs. General liability is rarely enough to protect you from cyber-related risks.
  2. Excess Liability: This gap coverage helps provide the money for legal fees that your general liability may not cover. This is an important liability insurance for Austin professionals because it can help save thousands of dollars.
  3. Errors & Omissions: If your business or an employee is sued due to a failure to perform, this policy would cover fees incurred for civil defense and judgements. Typically, it wont help cover lawsuits due to criminal actions.
  4. Employment Practices Liability: Under certain circumstances, past, present or prospective employees may feel you discriminated against them. If they sue you, this liability policy will help pay the legal fees and may help deal with public relations issues.

If you’re in the market for liability insurance for Austin professionals, you should talk with an insurance expert. He or she will be able to help you get the policies you need.

Temporary Staffers and Employee Liability

Managing temporary workers can create problems due to the fact that issues may exist while the temp staffer is at the host client facility that you, as owner of the staffing company, may be completely unaware of. Issues surrounding job assignments, job responsibilities, co-employees, or the environment and culture can trigger some serious employee liability problems often leading to claims involving harassment, discrimination, and other employment practices concerns. This is the type of scenario that can get in the way of moving forward with the business at hand. These issues can be disruptive, leaving you feeling paralyzed as to what you can possibly do or say where contract employees are at the crux of the situation.

Problems stem from everything from wage and hour issues, to discrimination problems, harassment claims, safe work environment agendas, or other employment related laws. Its important for every manager to have an understanding of legal principles that can impact the relationship between the company and their temporary employees. By having up-to-date legal information, managers and human resource professionals can feel confident in their decisions about their teams that will help them achieve their ultimate business objective.

Advantages to hiring temp workers

There are several pluses to hiring temp staff workers, including filling gaps when an employee takes a long leave of absence but is expected to return to their position at a future date. Also, when a company takes on a short-term project that requires a few extra hands on board, the temporary staffer is ideal since when the project is over they can be released back to the temp agency knowing that their tour of duty has reached its conclusion.

Conventional wisdom dictates that using temporary staffers allows companies to save money. A temp staffer doesn’t require recruiting, additional training, and payroll costs, particularly when that company is staffing high-turnover and seasonal job categories. But some might say that these assumptions about the cost-effectiveness of temporary staffing may or may not be justified in light of the considerable risks of legal liability attendant upon the use of temporary workers.

If handled properly, the use of temporary workers can streamline the recruiting and hiring process and yield substantial cost-savings, but the HR department must take care to avoid any employee liability issues that could result from this arrangement and the staffing company needs to have insurance to deal with any issues that might arise.

Safety, Maintenance and Laundromat Insurance

One thing that every owner of a coin-operated laundromat should make his or her top priority is safety. After all, the locals who utilize your business depend on you to ensure that they dont become victims of an injury caused by faulty equipment or other unsafe conditions. Maintaining a safe and secure environment not only benefits employees and customers, but as a laundromat owner, it can impact your bottom line.

You’ll need plenty of Laundromat insurance to help pay costs associated with any liability issues. By properly maintaining and securing your store, you’ll not only protect your assets and profits, but you’ll also keep your customers and employees happy and secure while making sure your store is operating at its full potential.

Regular maintenance is essential

Keeping your laundromat as safe as possible will minimize the possibility of insurance claims, so be sure to inspect your facility for existing problems on a regular basis and be sure to fix any issues brought to your attention immediately. This includes both, the inside of your facility, as well as the outside of the building. As a laundromat owner you can prevent the likelihood of insurance claims by operating your coin laundry properly.

Wet floors are the cause of many slips, trips and falls. This can also occur outside the walls of the laundry due to cracks, potholes, or uneven pavement. While you may only be renting the premises, you could still be held liable for injuries customers might incur while entering or leaving your commercial laundry. If you notice problems outside of your store needing the landlords attention, be sure to immediately notify the property owner, and keep copies of all correspondence including package delivery receipts, or confirmations from certified letters.

This industry has experienced some high-profile accidents resulting from issues like safety door locks on machines not operating properly. These types of incidents could result in loss of limbs and other serious consequences. No front load washer door should ever open while the washer is in cycle and no top load washer should ever continue in cycle upon lifting of the lid (all lid switches must be kept in proper working order).

Don’t risk everything you’ve worked so hard for by not keeping everything in tip-top condition. Laundromat insurance is better served by taking care of necessary repairs in order to avoid unnecessary lawsuits.

 

Improving SEO with Security in Mind

It is quite ironic that the thing which helps bring your company to new levels of competitiveness and visibility can also be the thing that can bring your business to its knees. That thing, of course, is the Internet-and companies are being buffeted by a never-ending slew of cyber attacks (with security incidents costing businesses an average of $2.7 million annually, as determined in the Global State of Information Security survey conducted in 2015 by PwC). At the same time, the relentless charge to harness the power of the Internet in order to constantly improve insurance agency SEO, or search engine optimization, has not abated one bit. As you work to enhance discoverability and your position on ranking lists, it is important to consider the security aspect of everything you do; your clients and prospects will thank you.

Many firms want to offer seamless support to their clients, and likewise, consumers have come to expect the ability to conduct via your online presence just about every transaction that they could in your brick and mortar location. Thus, many companies sped to enable this capability, adding online payment capability rapidly-in some cases, too rapidly. One agency found this out for themselves when they learned that all the sensitive customer data they collected in the course of their online payment system was not nearly as secure as they’d thought. The system was hacked, and the personal data of more than 1,000 clients was stolen by the hackers. The agency moved quickly to stem the breach, hiring outside expertise to determine the source of the vulnerability, how many files were stolen, and how to build a patch in the system to bolster security (for example, employing security certificates and “https” instead of just “http”-moves that will actually improve search engine rankings as well as offer better security measures).

Next, the firm’s marketing team went into overdrive, creating a full-scale campaign that addressed the problem and provided full transparency as to how the company would handle the after-effects-including what has increasingly become the norm after such a breach, to offer customers a year of fraud watch services from a third-party provider, free of charge.

Insurance agency SEO will continue to be the rabbit on the dog track of the race to be at the top of the online who’s who. In your quest, ensure that you are addressing security as much as rankings and you’ll find that the former serves to enhance the latter.

The Importance of Social Media for SEO

At one point, simply using the right keywords in your website was enough to maintain good insurance SEO (Search Engine Optimization). However, as technology continues to change and increasingly infiltrates our lives, there is now a need to do more and to understand the relationship between all of the various components that go into a good insurance SEO plan.

 

This is where social media comes in. Search engines have become more advanced and now try to personalize the results to each individual based on previous searches and other information that search engines have gathered. With social media, companies are able to gain more data about the individual and create a more targeted insurance SEO plan.

 

There are various ways that social media can contribute to a better insurance SEO plan:

  • Earns indirect links through sharing of content, which in turn allows your content to continue to spread to audiences that you have never reached before and that would not have necessarily been possible without the help of social media.
  • Personalization based on social relationships between current consumers and potential consumers due to the large amount of data that is available on social media sites such as Facebook or Twitter.
  • Help in determining potentially strong keyword phrases by seeing what people are talking about when they share your content or competitors’ content.
  • An active company profile page helps draw in more web traffic and, by extension, customers
  • Helps avoid “low quality” link building that Google looks for when updating it’s algorithm by allowing “natural” link building through social media sites instead of posting numerous links throughout yours and other websites to achieve the same end result.

 

All of this being said, social media is certainly not a replacement for traditional insurance SEO. However, it does provide you with a good supplement to traditional methods and also potentially help boost your company’s business.

 

photo credit: SEOPlanter cc

The Constant Chase for SEO Keeps Going Strong

In most cases, companies operate today with a built-in online component of their business efforts, using it to support and as an adjunct to the traditional means of connecting with consumers Many have also come to rely on their site as a place where people can request quotes, request to be contacted if they have questions, and provide information for prospects and customers that formerly would have needed a print brochure to impart. That being said, getting one’s name at the top of the heap when someone conducts a search requires some understanding of the latest in insurance SEO trends – such as how the use of mobile devices has a direct effect on it.

As a tool for Internet marketing, search engine optimization has proven itself over and over. However, the thing that always stays the same about this industry is that it is always changing and evolving, with new techniques becoming available every year, and there is no real way to predict what is going to happen. That being said, there are some obvious trends that savvy business executives have become aware of and are quickly exploiting for the good of their companies.

Before, a classic way to get higher page rankings was via inbound likes to one’s site, but it’s more complicated than that now. For one thing, social media is inextricably linked and more important than ever before, with Facebook, LinkedIn, Twitter, Google+ and Pinterest figuring prominently. That’s because the complex algorithms that are fundamental to the “seek and find” capability are being tuned to understand better and react more to the signals these media emit. Their hallmarks are in the currency of shares, posts, likes, comments, and followers. The interaction between the firm and the demographic it is targeting can be part of a very effective search campaign strategy.

A recent survey found that nearly 18 percent of all web traffic is driven from a mobile device, up nearly seven points from the previous year. It is clear that more and more people are accessing the web on the go, using these devices–so it makes sense that firms realize the necessity of producing mobile-optimized content to serve this audience. After all, once people find what they are searching for, they have to be able to see it properly. If the company’s site is not optimized for these viewers, anyone attempting to go there from a tablet or smart phone is in for a big letdown with a destination that is nearly impossible to navigate. Insurance SEO is like a bouncing ball for sure; firms have to follow the bouncing ball at all times to ensure their efforts pay off as well as they are hoping for.

 

photo credit: afagen cc