With the vast majority of Americans conducting research and purchasing products online, insurance agency websites need to showcase the business to its fullest. The internet is an invaluable business resource but being heard above the clutter can be daunting. A good website incorporates some key features to increase both the business’ traffic and boost sales.
Search engine optimization (SEO) allows your customers to find you. The more keyword rich your website is, the more chances your customers have of finding you among all the noise. All copy on the website should project the corporate culture using keywords when appropriate. The more keywords and copy on your website, the higher your SEO ranking increasing your chances of being seen above the clutter.
Call to Action
Don’t leave leads languishing in the ether. Include a call to action on your website such as a quote form or request for more information. Integrated with a content management system, your website can help you generate more leads potentially increasing sales.
Before choosing a designer, look at the insurance agency websites they have already done. The website may be the first thing new customers see. Make a great impression with a website that shines and showcases your corporate culture in a beneficial way.