One of the first things that customers use to judge the credibility of your business is your website. Insurance websites have to be designed to be user friendly and to present confidence to the consumer to pull them in for you to sell insurance. But its not only the user experience that’s important to the consumer. Your website needs a multi-pronged approach for increased sales and conversions. Customers are using tiny smartphones, tablets and desktops to reach your business, and your website must reach each consumer effectively in order to convert the sale.
Turning your website into a lead-generator involves:
- Branding to match the tone of your physical business
- Responsive technology that works on any platform your customers use to access the internet
- Security to protect your business and your customers
- A strategy to match your business goals to reach the right customers
You know insurance, but you can’t learn insurance marketing overnight. Trust a marketing agency that understands insurance websites to help you get more out of your marketing dollars. Focus on what you do best and outsource your marketing to a team that will help you build a website that meets your business objectives. Let customers find the information they need to trust your insurance agency with their insurance needs.