Insurance is a vital part of every business with agents looking for a greater piece of the pie. Digital Marketing for Insurance is one way of obtaining more business, but many agents still are hesitant about leverage this medium. But a digital marketing plan can be successful if you put in the time to get the desired results. Your agency isn’t likely to see their efforts pay off if you choose to tweet only one or two insurance-related news articles a week or update your LinkedIn profile twice a year, for example. Results can only come from substantial effort.
Digital marketing techniques like content and social media marketing can provide some really great results for insurance agents. Many business owners are very unsure about exactly what types of insurance they may actually need. They need someone with the knowledge about products and services available to help guide them through the maze.
There’s actually a very simple formula you can use to start your digital marketing strategy.
A great way to entice visitors on your website is to engage with them and invite people to ask you questions about insurance. There’s no better way to build trust than by answering insurance questions without asking for anything in return. People will respond positively to this exchange and, if they find that you give helpful answers and advice, that’s also a great endorsement of your abilities.
For a lot of insurance agents Insurance Digital Marketing is something they do when all of the rest of their work has been completed. Marketing is sometimes just an afterthought for agents that spend a lot of their time dealing with clients and providers, and feel they just don’t have the extra time. Consistency is vital in digital marketing and you really need to create new blog content and/or engage with social media more than once a week, in order for it to work.
People research insurance online all the time, but what they most often want and need is advice. If you have informative blogs, whitepapers and other resources on your website, you can capture some of that research traffic and turn it into business.