Congratulations on setting up a website and a few social media accounts, but really, just how well is that working? Don’t get discouraged, because it just means that it’s time to take the next step. If you truly take the time that is required to embrace these online mediums and make them work for you, the results will come. This is accomplished through content marketing. Good content creates better insurance agency marketing ideas, as you’ll begin to see how people respond to the things that you post, and the helpful information that you provide.
Simply stated, it happens when you create and share interesting content that is meant to help, and not just sell. The idea is to get your policyholders eager to hear from you, and then when they need services and products, or their friends do, you’ll stay at the top of their minds.
Blogging adds to your credentials
This simply cannot be stated enough: writing a blog is a great way to have a source for all of your content. You can’t treat writing a blog as a chore or it will certainly become one. First, take a little time to put together your topic list. For example, if you’re in the auto insurance business, don’t waste your time writing about business owner’s policies (BOPs). Your audience isn’t interested in reading about that. Instead, write about the new driverless technology in cars and other technological advances that are all the rave.
Don’t write only about insurance, but focus on topics of interest, like about shopping for the latest gadgets and appliances geared to help save time and money. Your content should be interesting and engaging, and keep it industry adjacent to what you do. That way, it should spark interest in the reader without coming from way out of left field.
Social media has changed the way we look at everything. If you’re writing new blog posts every week, as you should be doing, it’s a good idea to share these on your social networks. Your social media followers have the ability to increase your audience through word-of-mouth. That’s why sharing high quality content to your social networks is key to any insurance agency marketing ideas and strategies.