The insurance industry, much like any other business model that relies on customer relationships, has positioned itself perfectly in terms of adopting social media to enhance their sales. In fact, insurance social media has become a key component to the success of agencies nationwide. They want to connect with their audience on a more personal level, and have embraced the philosophy of integrating social media into their customer service strategies.
Social media marketing helps to increase referrals
Savvy insurance agents learned quite some time ago to use social media marketing to increase referrals. The results have been quite good, and will only improve as long as they effectively stay current and do not falter in their online efforts. Most agents fully realize that a social media presence is one of the most efficient ways to market yourself and your services.
Once you’ve established yourself in the social media universe, you need to do everything in your power to use those channels to get the most from your online presence. When it comes to developing referrals, insurance social media can be a tremendously useful tool.
Here are some tips for how insurance agents currently use social media marketing to increase referrals:
First, if you haven’t already done so, spend some time creating an account and exploring the major social media channels. Facebook, Twitter, LinkedIn and Google+ seem to be the major outlets, but others have quickly become equally relevant, such as YouTube, Pinterest, Tumblr, Flickr and Instagram, many of which may be of interest to you as well. The best thing to do is to set up your account on the major outlets and then begin familiarizing yourself with their services and rules, along with the etiquette of these sites.
Spend some time focusing your efforts on some of the major social media outlets, develop relationships and engage your audience. This will demonstrate that, not only are you a helpful member of the community, but you will also be building a social network that will result in positive reviews and referrals through word-of-mouth.