Since the advent of the Internet, people have used it to research absolutely anything and everything. The access to information is now so widespread that anyone who does a bit of research can find whatever information they seek. Shopping for insurance is no exception. Almost everyone who tries to get the absolute best rate for his or her insurance seeks the help of the Internet. Online insurance marketing has allowed all the agents in any respective area to compete for business in a fast-paced and competitive way.
The Old Days Are Gone
The truth is, cold calling, snail mailing and taking out ads in the yellow pages just don’t generate nearly as much business as they used to, because so many people are living in the digital age. You would be very lucky if you got five people in any given month even in your agency’s office using old methods nowadays, let alone commit to becoming a client. For as much as you’d pay in marketing and the labor involved, you would be much better off making online insurance marketing work for you. Making yourself and your agency not just accessible, but a step ahead of the competition will literally have clients knocking down your door. Optimizing a website using search engine optimization, developing an email list, utilizing all that social networking has to offer, including digital commerce, getting all the positive PR you can will only help your agency skyrocket.